If set up and managed correctly, a Google Adwords remarketing campaign is one of the most effective methods for converting website visitors into paying customers!
With the advent of remarketing campaigns, gone are the days of one shot sales or cold sales. After a prospect shows initial interest by visiting a website, businesses can now make themselves visible to interested parties again and again, by showing what we at CWA call "Comeback Ads", which greatly increase the chances of a conversion.
The secondary benefit of such a campaign is Branding! As we all learned in Advertising 101, we must show an ad SEVEN times before we can expect an action to take place... That's exactly why Pepsi, Go Daddy, and others pay millions every year to run multiple commercials during the Super Bowl.
With the advent of remarketing campaigns, gone are the days of one shot sales or cold sales. After a prospect shows initial interest by visiting a website, businesses can now make themselves visible to interested parties again and again, by showing what we at CWA call "Comeback Ads", which greatly increase the chances of a conversion.
The secondary benefit of such a campaign is Branding! As we all learned in Advertising 101, we must show an ad SEVEN times before we can expect an action to take place... That's exactly why Pepsi, Go Daddy, and others pay millions every year to run multiple commercials during the Super Bowl.
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So go ahead, add remarketing your campaign to increase your conversion rates and build strong brand awareness for your business. But be sure to set it up correctly and manage it actively for optimal results... HINT HINT... Creative Web Advisors is a Google Certified Partner and an expert in this field. Call us to learn more about how remarketing can make a big difference to your business.