Businesses have been managing the coronavirus pandemic for more than two months now.
While the information below is geared towards this specific challenge, the advice below can be helpful anytime a company experiences an unforeseen downturn in business.
Help others selflessly. Whether it is your clients, customers, colleagues, employees, friends, neighbors, or strangers... it is a not only a good personal to be a helper, but it is a wise business decision as well. While revenue may suffer by "paying it forward", the strongest relationships are those that are built by weathering storms together. Your clientele will remember who cared and your business will be better for it.
Offer solutions to problems. We all suffer from the same problem, but we are each affected differently. Take the time to understand what your customer's challenge is, then offer to do what you can to alleviate it. For existing clients, possibly it's a payment plan that will help, or a pause, or just a visit and some one-on-one conversation. For new prospects, let them know all the ways they can safely interact with your business.
Review and Revise. During a downturn, there will be time available for reviewing and improving processes, getting more organized, updating websites, configuring new business plans, and etc. The goal is to have your company re-emerge as a better version of itself. Regarding marketing campaigns, a temporarily revised plan should be launched that best coincides with the needs of our target audience.
Remember, this too shall pass. It's the companies that act instead of react that will strengthen their current customer base, continue attracting new prospects, and become more efficient for the future.
If you would like assistance with website development, online marketing, or other business growth services, we invite you to contact us for a discussion. Stay healthy and all our best!
Wow time flies... It's been 6 years since we last updated the look of our website. Like the best mechanic in town who is always busy fixing everyone else's car, we were so busy giving love to our clients' sites that we neglected to update our own... until now... We are proud to announce that our new site is officially live.
We invite you to check out our new site and come back often to stay updated on the growing list of services we provide, plus read about recent news and insights in the world of web development, digital marketing, graphic design, all things Google, and other aspects on online trends and tips for business marketing success.
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1825 NW Corporate Blvd., Suite 110
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