At CWA, we talk about it all the time, and we have the results to prove it. PPC can provide a steady flow of prospects to your company if constructed and managed by an experienced company... one that takes the time to learn about your industry as well as your company's products and services.
CWA is a Google Certified Partner, so that takes care of the question, "Which company should I trust to manage my PPC campaign?"
Now, why are we talking about a funnel?
The sales funnel is a tool we use to start targeting your prospect before we even spend one penny of a client's advertising budget.
At CWA, our creative team chooses wisely when contructing its keyword lists and the ad copy that will attract your favorite types of prospects. Before the click occurs, we will have already successfully targeted your prospect through two important stages of the sales funnel, the "buy signal" keyword that triggered the ad, and the "directed" ad copy itself.
To learn more about utilizing keywords, ad copy, and other aspects of PPC management, contact us any time. We'll be happy to discuss creating and managing a profitable advertising campaign for your business!
Just a quick hello from the CWA team.
Our tip of the day is to be sure to optimize your campaign for mobile devices!
Whether this means creating a mobile version of your website, adding "mobile only" or "call only" ads to your Adwords campaign, adding text message blasting to your marketing campaign, or simply sending a letter to your clients asking them to add your icon to their homescreen.
Any and all of these actions will lead your business to increased profitability. We have real customers that can attest that these actions have had an immediate impact on their results.
Don't miss the boat, don't be left behind!
In early 2015, Google announced that mobile searches have surpassed desktop searches. This is a ringing endorsement that optimizing your mobile presence is a wise investment. Contact us via website or phone to discuss how Creative Web Advisors, located in Boca Raton, can assist you with mobile and other aspects of your online success.
To be accepted, an agency must complete rigorous training sessions, have proven their skill levels through exams, have demonstrated a high level of actual client performance results, as well as continuously passing other metrics.
So in your quest to find the best agency for the job, choose the one that has the power of Google behind it!
Please view our Google Certified Partner Page to learn more.
If set up and managed correctly, a Google Adwords remarketing campaign is one of the most effective methods for converting website visitors into paying customers!
With the advent of remarketing campaigns, gone are the days of one shot sales or cold sales. After a prospect shows initial interest by visiting a website, businesses can now make themselves visible to interested parties again and again, by showing what we at CWA call "Comeback Ads", which greatly increase the chances of a conversion.
The secondary benefit of such a campaign is Branding! As we all learned in Advertising 101, we must show an ad SEVEN times before we can expect an action to take place... That's exactly why Pepsi, Go Daddy, and others pay millions every year to run multiple commercials during the Super Bowl.
So go ahead, add remarketing your campaign to increase your conversion rates and build strong brand awareness for your business. But be sure to set it up correctly and manage it actively for optimal results... HINT HINT... Creative Web Advisors is a Google Certified Partner and an expert in this field. Call us to learn more about how remarketing can make a big difference to your business.
If you are a business owner, then you most likely have a website. If you don't, then you are missing out on finding new clients and Creative Web Advisors will not allow this madness to continue! Stop reading right now and call the number above immediately!
If you do have a website, we recommend that you check its appearance on various tablets and iPhone and Android smart phones. If your site looks exactly the same as your desktop, or even worse than your desktop, then you need a mobile version of your website. The trend towards mobile is only increasing and in time will overtake desktop searches in frequency.
Creative Web Advisors has a long list of satisfied clients that have mobilized their websites with us and the results have really very impressive. More engagement, more contacts, more prospects, more sales. It really is that clear cut.
To learn more about mobile websites and how CWA can assist you, contact us today... you'll be glad you did!